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Designer has the feel for space

By on October 25, 2020 in Arts with 4 Comments
Diana Hoyt’s design aptitude, honed by her varied experience in the housing industry, has led her to create over 100 north central Washington interiors for newly built and remodeled homes.

By Susan Lagsdin

Diana Hoyt, the interior stylist with Deep Water Home & Electronics, designed much of the Carlisle Classic Builders entry in the 2020 virtual Home Tour (see related story). 

When asked, “What’s your very favorite all-time project to date?” she quickly answered, “The one I’m working on right now!” And then she added emphatically, “Always.”

It’s that passion for performing her personal best, every single time, that has won her several awards at both Wenatchee’s annual home show and at online idea generator Houzz. 

She even collaborated on designs for Hotel Impossible on the Travel Channel. (You can find top ratings from dozens of recent clients on the Houzz website, as well as more samples of her work.)

But the essence of her job is assuring that people are happy in their own environments. “I’ve probably worked on 100 homes in my career,” she said, “and I’ve learned is that if a room seems even slightly ‘off’ to me, the owner will probably never feel comfortable in it.

Diana created a solid traditional look in this Orondo home, with enough weight in the furnishings to complement the rock wall and structural ceiling beams. Quality leather, wool and marble were chosen to look good for years.

“From the time friends started asking me for advice on improving their own homes, I realized I had an aptitude for interior design,” said Diana. 

Her own home became a kind of DIY lab while she learned to tile, lay flooring, refinish furniture and paint. “I believe by now I can step into a room and feel what it wants to be. I’m like an artist with a blank canvas.” She said with a smile, “I used to think everyone could do that.”

It seems that an innate sense of style is crucial. 

With the encouragement of mentors, about 20 years ago Diana became certified in interior design and worked for herself, in retail shops and even in the flooring industry, in addition to some stints in wine hospitality. Four years ago, she began partnering with Deep Water, headquartered in Chelan, after persuading them that their expertise in high-tech systems could be complemented with harmonious home interiors.

For a poolside vacation cottage in Chelan, Diana traded northwest tradition for a bit of Scandinavian-toned sleekness: this combination of defined lines, midcentury style and vibrant colors offers the comfort and ease of care. 

“Today’s home buyers are really interested in technology. I make sure that those systems are all integrated into a warm and welcoming space,” said Diana. “You can have the most high-tech house in the neighborhood,” she said, “But if the couch is in the middle of the room and there’s no place to plug in a lamp, you have a problem.”

She cited an array of electronic options in right-now houses: heat and air, shades, lights, refrigerator, doorbell, cameras, dog treat dispensers, fireplace, security, garage doors, grills, indoor and outdoor AV speakers and screens and more.

It is possible to coordinate all that with features like a peaceful bedroom, a right-sized dining table, good seats for the game, a comfy reading spot and a pleasant patio. And of course, all the glamour and atmosphere that comes with Diana’s expert choices in color, furnishings, art, accessories, window treatments and surfaces.

Who uses a professional designer? Diana’s not coy about the cost. An owner can typically expect to pay from $35,000 to $55,000 for consulting and furnishings, maybe lighting. Accessories and hard and soft surfaces (i.e. flooring, drapes) are extra. 

Diana’s learned from budgeting her first long-ago projects that everyone, wealthy or not, wants top value and optimum use from their investment. 

“I never believe it when someone says, ‘Money is no object.’ Everyone has a figure in their head.” Clients appreciate that she can save them time and money because of her friendly working relationships with builders and contractors and her deep, reliable sources of design ideas.

To stay current, she’s assiduous about corresponding online with fellow professionals, attends the biannual World Furniture Mart in Las Vegas and travels to Highpoint, North Carolina, still the epicenter of the country’s furniture industry. 

“It’s not easy sourcing materials here in north central Washington, especially during the pandemic, so I have to work hard to meet deadlines,” she said. “There have been so many delays in shipping; I wish I could alleviate my clients’ frustration.”

But, despite those slowdowns, Diana said, this half-year has brought a surprising number of eager homeowners to Deep Water. She’s happily swamped. 

“I’ve worked on 14 projects this summer. Half are new homes and remodels, about half are second homes.”  

She speculates that despite COVID-19, a second design office in her hometown of Wenatchee could probably do very well, meaning more “favorite all-time projects” using her astute eye for what looks just right.

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There Are 4 Brilliant Comments

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  1. Lily Beard says:

    Congratulations on a very successful career! Your work is wonderful! And you’re fun to work with too!

  2. Pamela says:

    Very interesting Mrs. Hoyt! Keep up the creative edge and please continue sharing your ideas 🙂

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  4. Thank you for sharing about these designers has the feel for space with us, these will be really helpful to many. I love reading this blog; it talks so much about planning a great idea about it. Keep sharing such informative articles in future, will be appreciated.

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